Lumileds Cover Wrap Program

To boost brand awareness among high-level decision-makers, LED company Lumileds partnered with Forbes magazine to create a quarterly coverwrap newsletter. Delivered alongside complimentary issues of Forbes, the custom-designed coverwraps highlighted Lumileds’ innovations and industry leadership, targeting top-tier executive prospects.

I collaborated with a writer to concept, design, and produce the coverwraps for three of the program’s six-year run. To extend the campaign’s reach, each edition was also translated into Simplified Chinese to engage key international audiences.

The campaign delivered measurable results, including a 67% increase in brand awareness and a 19% conversion rate—recipients who made a purchase within a year.