Dell Back to School Catalog

Following the launch of Dell’s “Yours is Here” brand campaign, the company sought to extend the theme into its high-profile back-to-school catalog. Collaborating with a writer, I helped concept, write, and design a catalog centered around bundled product solutions, using relatable student “scenarios” to simplify the purchasing process for consumers.

In addition to creative development, I art directed an on-location photoshoot featuring co-branded content with Pottery Barn Teen and Puma, ensuring the visual storytelling aligned seamlessly with the campaign’s tone and target audience.