Paylocity Modern Workforce Integrated Campaign

Project Overview
Paylocity, a leading HR and payroll software company, sought to strengthen its position as a thought leader by launching a campaign around the evolving needs of the modern workforce. The goal was to highlight how Paylocity empowers organizations to stay ahead of change in the future of work.

My Role
Partnered with cross-functional marketing, design, and content teams to concept, design, and art direct a fully integrated campaign built around the forward-looking theme “Be Ready for Next.” Led creative direction, visual design, and brand storytelling across multiple deliverables, including a landing page, eBook, infographic, social media campaign, and sales enablement toolkit. Ensured a cohesive visual identity that aligned with brand strategy and messaging.

Results
Delivered a high-impact, on-brand campaign under a tight production timeline that supported demand generation, brand awareness, and sales enablement goals—reinforcing Paylocity’s position as a strategic partner for the modern workplace.