Discover Network Executive Video Series

Project Overview
As part of a strategic initiative from the Brand and Communications team, this video series was developed to highlight women executives at Discover Network and position them as trusted thought leaders in the payments industry. Each episode delivered insights on emerging technologies, consumer behavior, and market trends to strengthen brand authority.

My Role
Served as Creative Director and Designer, contributing across all phases—from concept development, logo and visual identity design, and content strategy to set styling and on-site video production. Additionally, I collaborated with cross-functional teams to craft the discussion guide, direct visual storytelling, and guide post-production narrative flow through thoughtful clip selection and sequencing.

Results
The series elevated Discover’s presence within the B2B financial and payments sector, enhanced engagement across digital and social channels, and reinforced the brand’s positioning as an industry thought leader.