To support Discover Global Network’s Prepaid Global Business Development team, we developed a suite of gated content assets derived from proprietary Aite Group research. The goal was to raise awareness among prepaid program managers and test which content format would drive the most engagement.

Each asset—including an eBook, infographic, co-branded white paper, animated video, and archived webinar—was housed on Discover Global Network’s content hub, Insights, behind a gated form. I collaborated on the concept, copy and design of each piece, ensuring consistency with brand guidelines and clear communication of key findings.

To promote the series, we created custom LinkedIn post copy for each asset, enabling the Prepaid team to share directly from their personal accounts. This organic outreach complemented a broader paid campaign, while also providing valuable insights into content performance and audience preferences.