LEGO Education Reseller Toolkit

Project Overview
LEGO Education relies on third-party partners to sell products internationally and sought a comprehensive toolkit to help their resellers effectively present and sell their latest product to school administrators.

My Role
Collaborated with a strategy director and copywriter to lead creative direction, copywriting, and visual design for both an internal playbook—educating partners on the product and administrator audience—and a customizable external pitch deck for client presentations. Additionally, I designed STEAM-focused infographics, brochures, and social media assets to support messaging and engagement.

Results
Delivered a cohesive, visually engaging toolkit that enabled partners to effectively communicate product value, reinforced LEGO Education’s brand as a leader in STEAM learning, and streamlined partner onboarding and sales presentations.

LEGO Education BricQ Motion Sales Playbook (Internal Use)

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STEAM Pitch Deck to Administrators

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STEAM Infographic + Social Media Kit

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STEAM Education Overview

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