Lumileds Homepage Redesign

Project Overview
Lumileds, a leading LED manufacturer, wanted their website to reflect an updated brand positioning with a focus on simplicity, visual engagement, and storytelling. The goal was to create a homepage that conveyed the brand’s values while elevating user experience.

My Role
Led creative direction and visual design for the homepage redesign. Partnered with copywriters to craft compelling messaging paired with clean, user-focused design. Designed a central image carousel highlighting the company’s five core values, integrating a custom signature dot graphic to make stock photography feel more distinctive and brand-owned.

Results
Delivered a cohesive, visually engaging homepage that strengthened Lumileds’ brand identity, reinforced its updated positioning, and enhanced site visitor engagement through strategic visual storytelling and UX-focused design.