Project Overview
Discover Network commissioned Datos Insights to study trends, preferences, and behaviors around debit card usagefrom both merchant and consumer perspectives. The goal was to produce a flagship whitepaper and supporting content that communicated key findings clearly and compellingly.

My Role
Led creative direction, content strategy, and visual design for the whitepaper. Collaborated closely with copywriters and editorial teams to ensure messaging alignment and clarity. Designed the downloadable article for Discover Network’s content hub and a summary infographic, translating complex research insights into engaging, easy-to-digest visuals.

Results
Delivered a cohesive suite of thought leadership assets that enhanced Discover Network’s content hub, reinforced the brand’s authority in the payments space, and provided clear, visually compelling insights for both internal and external audiences.