Project Overview
LEGO Education sought to support its U.S. sales team in driving meetings with curriculum decision-makers and promoting their latest product launch. The goal was to create a high-impact, engagement-focused campaign that combined physical touchpoints with strategic messaging.

My Role
Collaborated with a copywriter and strategist to concept and art direct three campaign directions, with LEGO Education selecting a numbers-based theme for the final execution. Led the visual design and production of a teaser postcard—die-cut in the shape of stacked 2x4 LEGO bricks—and a dimensional follow-up mailer containing a product sample, bellyband, and compact brochure. Ensured all elements communicated STEAM education value and aligned with brand guidelines.

Results
The campaign exceeded expectations, driving $1.4M in sales and reinforcing LEGO Education’s position as a thoughtful, innovative partner in K–8 STEAM learning.