Project Overview
As part of the LEGO Group’s global World Play Day initiative to promote more play in cities, LEGO® Education aimed to build brand awareness in the education sector by creating a turnkey classroom experience that inspired creativity and hands-on learning for both teachers and students.

My Role
Partnered with a copywriter to concept and develop a six-part classroom adventure called “The Play Spot.” Led art direction, visual design, and brand development for a comprehensive educator toolkit, including a 22-page lesson guide, presentation decks, student worksheets, certificates, and introductory materials.

Directed the creative strategy and visual design for a multi-channel marketing campaign spanning paid, organic, and localized digital channels for German and Chinese markets. Oversaw alignment across multiple brand systems, ensuring consistency, quality, and global appeal under a six-week deadline.

Results
Delivered a cohesive, globally adaptable campaign that strengthened LEGO® Education’s visibility within the STEAM learning community and reinforced its position as a leader in playful learning experiences.

World Play Day Website