IMP-SF Brand

Project Description
IMP-SF wanted to modernize its branding and develop a larger library of images and icons to help internal teams create more consistent and visually engaging presentation decks.

My Role
I designed the updated visual identity, sourced stock photography and iconography, build google sheet, slide and docs templates, and wrote and designed the brand book to guide internal teams in applying the new look.

Results
The updated branding gave IMP-SF a clean, fresh visual identity, which was successfully rolled out a few months prior to the agency’s closure.