Discover Network Hotel White Paper
Project Description
The Discover Network International team wanted to strengthen its presence in the hospitality sector by highlighting how seamless payment can improve both booking and on-property experiences. They interviewed five hotel managers to uncover common pain points and opportunities. The resulting white paper was created for tradeshows and as a lower-funnel content piece to reinforce Discover’s value in the hospitality space.
My Role
Working with a writer, I reviewed all five interview transcripts and collaborated on the initial outline. Once approved, I edited the writer’s draft and translated it into the first layout. The goal was to make the piece highly scannable and visually engaging, with a structure that made dense content easy to absorb.
The Result
A polished, professional white paper that not only strengthened Discover’s presence in the hospitality sector but also served as a template for future white paper layouts.