LEGO Education Lead Generation Campaign
Led art direction and graphic design for a high-impact B2B direct mail campaign supporting LEGO® Education’s U.S. sales team. Developed concept, layout, and production for a teaser postcard and dimensional mailer promoting a new STEAM product. Collaborated cross-functionally with marketing and copywriting teams to align creative strategy with brand goals. The campaign exceeded targets, driving $1.4M in sales and boosting engagement with key education decision-makers.