LEGO Education Lead Generation Campaign

To support the U.S. sales team at LEGO® Education, I led the art direction and visual design for a B2B direct mail campaign aimed at driving product engagement and generating qualified sales meetings. Partnering closely with a copywriter and marketing team, I helped concept and execute a “meeting maker” campaign that integrated brand storytelling with a numbers-based creative theme.

The campaign featured a custom die-cut teaser postcard—shaped like stacked 2x4 LEGO bricks—to spark curiosity and build anticipation for the follow-up dimensional mailer. The second piece included a bellyband, product sample, and compact brochure, all designed to highlight the value of STEAM education and its real-world learning outcomes.

Through strategic creative direction, cohesive messaging, and high-quality production design, the campaign exceeded expectations—driving $1.4 million in sales and strengthening brand engagement among key decision-makers.

Teaser Postcard

Direct Mail Package

Brochure