Visa + Bank of America San Francisco Giants Promotion

In partnership with Visa and the San Francisco Giants, Bank of America sponsored a “Bank of America Night” during a game against rival Los Angeles Dodgers. The sponsorship included stadium signage, a fan giveaway, and ads in the game program. The overarching concept, “Not your purchase. Not your problem.”, promoted Bank of America’s new fraud protection offering. The campaign performed strongly, leading Bank of America to extend the concept beyond the single event and use it throughout the remainder of the year for debit card promotions.