To support the U.S. sales team at LEGO® Education, we developed a “meeting maker” direct mail campaign designed to drive engagement by sending prospects a physical product sample. Collaborating with a writer, we created a numbers-based theme that tied together two key components: a teaser postcard and a dimensional mailer.

The teaser postcard was die-cut in the shape of two stacked 2x4 LEGO bricks, hinting at the full package to come. The follow-up mailer included a bellyband wrapped around the sample product, along with a compact brochure tucked underneath. Both elements communicated the value of STEAM education and its real-world impact. The campaign exceeded expectations, generating $1.4 million in sales.