Men’s Wearhouse Tuxedo Promotion

To drive early wedding bookings, Men’s Wearhouse launched a promotion offering grooms a $50 Restaurant.com gift certificate when they booked their wedding party. Timed to launch four months ahead of peak wedding season, the campaign aimed to incentivize planning and secure early commitments.

Working with a writer and leveraging existing creative assets, I helped develop a cohesive, cross-channel campaign that included multiple promotional emails, a glossy direct mail piece, and a branded fulfillment package to deliver the reward.