LEGO Foundation Learning Through Play Infographic

Project Overview
LEGO Education needed a compelling lower-funnel infographic to serve as gated content for social media, email marketing campaigns, and Sales Enablement/leave-behinds. The goal was to distill insights from the 58-page white paper “Learning Through Play and the Development of Holistic Skills Across Childhood” commissioned by the LEGO Foundation, emphasizing cognitive and creative skill-building.

My Role
Given the limited statistics in the white paper, I helped conceptualize a creative approach using a left (cognitive) / right (creative) brain framework. We narrowed sub-skills to four per side to create a balanced visual and highlighted key “evidence” from the content. I also incorporated a cross-sell section to show which LEGO Education products support each skill set. We also developed an animated social post and accompanying copy for the sales team to use on their own social channels.

Results
The infographic successfully translated complex research into a visually engaging, easy-to-digest asset. It strengthened LEGO Education’s thought leadership, provided a versatile tool for marketing and sales, and enhanced engagement with both educators and prospective clients.