LEGO Education Hands-On Computer Science Sales Tools

Project Description
LEGO Education needed more consistent, polished sales materials to better position their products as effective supplements for teaching computer science in grades PreK–8. At the time, sales team members were relying on individually created decks and templates, resulting in inconsistent messaging and visual quality across proposals.

My Role
I partnered with a copywriter to refine and shape the narrative for both the sales deck and proposal. Working in PowerPoint, I designed a flexible, modular presentation system that allowed the proposal to be easily customized while enabling the sales deck to support ongoing conversations and next steps as well as work as a leave behind. I sourced imagery from the LEGO Education library to ensure brand alignment and visual consistency. In addition, I art directed a short social media video using existing footage to extend the campaign across channels.

Results
While LEGO Education did not share specific sales figures, the team reported that the program contributed to increased sales during the period in which the new materials were in use.