Discover Times Square Takeover
Project Overview
To celebrate its partnership with Nigerian Verve Card, Discover Network hosted a “first transaction” event at the Swarovski store in Times Square, NYC. The goal was to create high-impact, visually engaging assets to amplify the event and increase brand visibility.
My Role
Led concept development, creative direction, and visual design for a trio of event billboards, collaborating with a writer to craft messaging and with a production studio for animated content. Managed the project under a tight three-week timeline, ensuring all assets aligned with brand standards and campaign goals.
Results
Delivered visually compelling billboards that supported a successful event, generating organic social promotion via Verve’s Twitter (X) account and enhancing Discover Global Network’s brand presence and engagement in the payments industry.
