Dell XPS Gaming Catalog

Project Overview
Dell sought to promote its newly released World of Warcraft-branded gaming PCs with a visually immersive campaign that resonated with gamers. The goal was to showcase products in a way that captured the dark, atmospheric environments of the game worlds.

My Role
Collaborated with a writer, photographer, and CGI artist to concept, art direct, and design the mini catalog. Directed the photoshoot in-studio, using lighting to emulate optimal gaming environments, and oversaw the integration of CGI game artwork. Designed each page to feature one product paired with one game, ensuring clarity and visual impact.

Results
Delivered a highly engaging, visually cohesive catalog that effectively showcased Dell’s gaming PCs while reinforcing the brand’s connection to immersive gaming experiences. The project demonstrated creative leadership across photography, CGI, and print design.