Adamo by Dell Catalog Insert

Project Overview
As part of Dell’s entry into the luxury laptop market with the Adamo line, the company needed a premium catalog insert that reflected the product’s elegance and stood apart from their mainstream materials.

My Role
I partnered with a writer to concept and design a high-end insert using existing assets. We created a piece that complemented the main catalog while also functioning as a stand-alone promotional tool for the new laptops and accessories. The design focused on a refined, sophisticated aesthetic that aligned with Adamo’s brand positioning.

Results
Delivered a premium insert that elevated the product’s luxury perception and supported Dell’s marketing push into the high-end laptop category.