LEGO Education World Play Day Campaign
Project Overview
As part of the LEGO Group’s global World Play Day initiative to promote more play in cities, LEGO Education aimed to build brand awareness in the education sector by creating a turnkey classroom experience that inspired creativity and hands-on learning for both teachers and students.
My Role
Partnered with a copywriter to concept and develop a six-part classroom adventure called “The Play Spot.” Led art direction, visual design, and brand development for a comprehensive educator toolkit, including a 22-page lesson guide, presentation decks, student worksheets, certificates, and introductory materials.
Directed the creative strategy and visual design for a multi-channel marketing campaign spanning paid, organic, and localized digital channels for German and Chinese markets. Oversaw alignment across multiple brand systems, ensuring consistency, quality, and global appeal under a six-week deadline.
Results
Delivered a cohesive, globally adaptable campaign that strengthened LEGO® Education’s visibility within the STEAM learning community and reinforced its position as a leader in playful learning experiences.
